The Street Scene Weblog - A Vince Outlaw Weblog: Street Scene 2004: It Worked For More Than Just Rob

September 09, 2004

Street Scene 2004: It Worked For More Than Just Rob

Rob Hagey, from George Varga's Pop Scene Street Scene 2004 wrap-up "For Street Scene chief, changes paid off",

"The risk was high, but it worked beyond all our expectations."

It worked for me too, but it is a totally New Street Scene Thing and not the old Street Scene thing.

Full article text included here as a protest to the UT's policy of not creating a publicly and freely accessable archive of their stories.

George Varga, San Diego Union Tribune, Sunday, September 5, 2004, "POP SCENE: For Street Scene chief, changes paid off",

"Last weekend's 20th anniversary edition of Street Scene was a gamble that paid off – at least commercially – better than anyone could have predicted.
"The risk was high, but it worked beyond all our expectations," said festival founder-producer Rob Hagey.

Approximately 105,000 fans attended the Friday-Saturday event, which was dramatically streamlined (two days, three stages and 30 bands, down from three days, nine stages and 89 bandPs in 2003). It took place for the first time in the parking lots next to Petco Park, having outgrown downtown's now bustling Gaslamp Quarter and East Village (both moribund when Street Scene debuted in 1984).

Traditionally held the weekend after Labor Day, the festival was moved up to late August and open to all ages in its entirety for the first time since 1994. The festival site, 600,000 square feet, was nearly twice as large as in 2003.

Equally notable was the festival's musical shift this year, after three years of trying to appeal to both younger and older listeners with mixed results. It was revamped to draw a young audience that favors hip-hop and punk over blues, zydeco and the other roots-music styles that were previously a staple of Street Scene.

This shift fueled complaints from longtime attendees (present company included), who felt they were being cast aside after years of loyal attendance.

"The decisions and changes we made were an absolute necessity; Street Scene wasn't selling," said Hagey, who saw attendance drop from a then-record 105,000 in 2001 to 70,000 last year.

"People had this (negative) attitude about what we weren't doing, instead of objectively looking at what we were doing. We knew that if the lineup was strong enough and was skewed to a younger demographic, they wouldn't worry about what Street Scene was in the past. If we were going to do (the event) this year, we had to make changes."

Those changes led to the Street Scene debuts of Foo Fighters, Ludacris, Jimmy Eat World and other acts whose youthful appeal is undeniable, for better and worse.

Witness AFI, whose Friday-night show drew such a crush of people that a metal crowd barrier near the front of the stage collapsed.

The collapse led to a pileup of fans, five of whom were transported to local trauma centers, according to Chris Brainard, battalion chief of the San Diego Fire Department's medical services division. Fifteen more were treated on site, said Lt. Michael Cash, the San Diego Police Department's special events unit commander. None of the injuries was life-threatening, Brainard said.

"What happened is typical of a concert crowd that wants to get close (to a band)," said Cash, who commended AFI singer Davey Havok for calming fans. "That barricade breaking – who'd have known?"

Both Cash and Brainard praised the audience.

"Despite the large crowd, people were extremely well-behaved," Brainard said. "Sometimes when you say, 'Please move back,' people get mad. But we found even the intoxicated patrons to be very amenable to our requests. In our estimation, it was a very benign crowd. I usually oversee the medical resources in San Diego for everything from the Super Bowl and (the Gaslamp Quarter's) Mardi Gras to Street Scene, and I think this crowd was very civil. Mardi Gras tends to be much rowdier."

Not surprisingly for such a large event, there were pedestrian traffic jams, although Saturday's crowds generally moved more smoothly.

"We made some major improvements between Friday and Saturday," Hagey said. "We took some of the fencing down on Park Boulevard, and the flow was much better. Certainly, we could do more signage next year."

Hagey plans more tweaks for next year's Street Scene, which he hopes to stage at the same location. The entrance on Park Boulevard will be expanded, while the 10th Avenue entrance may be augmented with another entry point on 11th Avenue. Performance schedules – which were conspicuously absent this year – will be given to attendees as they arrive.

Hagey acknowledged complaints about the long beer lines and the requirement that patrons show ID each time they entered a drinking area.

"The 21-and-up bar areas came about because we were told by the San Diego Police Department and California Department of Alcoholic Beverage Control (ABC) that, as an all-ages event, we needed areas to control drinking and prevent (any drinks) being passed to minors. And wristbands (for drinkers) are too easy to take off and give to minors."

The festival's emphasis on punk and hip-hop will continue, the better to draw young fans. But Hagey contends that this year's narrower musical focus and reduction to three stages yielded artistic benefits that can be repeated in 2005.

"In the past, if we had international acts performing on the World Music stage, only World Music fans would go," he said. "When there are less stages and choices, people find themselves enjoying something they may not have heard before.

"This year we had 16-year-olds liking music they'd never heard before, as was shown with Patti Smith, Toots & The Maytals and Ben Harper with the Blind Boys of Alabama.

"There will be people who criticize what we do. The older group will say, 'Why don't you do it this way or that way?' Well, they don't sit down with me to meet with the police and the ABC, and look at the challenges of being downtown.

"And they don't know what it does to your pocketbook as an independent promoter, with regards to what acts work or don't. It was our first year at a new location and, yes, there were some bumps. But we'll change it next year and make it better."

In its heyday, Street Scene was both a commercial and artistic success that attracted an adventurous, eclectic audience. With any luck, the festival can regain that balance in the coming years.

George Varga: (619) 293-2253; george.varga@uniontrib.com

Posted by outlawv at September 9, 2004 01:14 AM | TrackBack

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